Yemi Alade signs ambassadorship deal with Hollantex
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Yemi Alade signs ambassadorship deal with Hollantex

Yemi Alade signs ambassadorship deal with Hollantex

Nigerian singer Yemi Alade, has recently announced a new ambassadorship deal she signed. The deal is with an Ankara brand named “Hollantex”.

Hollantex said:

“Yemi Alade is paving the way for the next generation of Hollantex women, bringing confidence and positivity to all she does.

“Hollantex” seems to be making its entry into the pool of African fashion. It therefore makes sense that they made Yemi Alade their brand ambassador. In fact, the reasons are not far-fetched.

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Yemi Alade is a fashion Icon
Out of the numerous female artists in Africa, and Nigeria to be specific, Yemi Alade has established herself as a fashion icon. She is seen donning several new jaw-dropping attires that gets people wondering who styles her.

She was a coach on The Voice Nigeria 2021 and the highlight of the show included her unique fashion sense.

Yemi Alade has a huge Social Media Following
Currently, Alade is the most followed woman in Nigeria with over 15 million followers on Instagram and 12 million followers on Facebook. She has a million followers on Twitter and 1.9 million subscribers on YouTube. With strategic marketing, she can pull the weight of her fans into Hollantex’s business and consequently lead to its expansion.

Branding
Right from the start, Yemi Alade has been dubbed “Mama Africa” because of her love of African music and style. She infuses this influence in her music and travels to so many countries to tour her albums. With Hollantex being an African brand, there seems to be a symphony between the brands.

Speaking about the ambassadorship, Yemi Alade said:

“I am proud to Announce that I have joined the @hollantex_official family as their Brand Ambassador.

I will bring my personal touch and creativity to the Hollantex world, and I can’t wait for you to see what HOLLANTEX ; the Ankara fabric brand and I have planned for you.

Wax fashion is more than simply wearing Ankara clothing, it’s a way to celebrate individualism and self-expression, which is tremendously powerful”.

Alade also boasts of ambassadorship with Luc Belaire, Hollandia Yoghurt and Lush Nigeria

Read: Most Streamed Nigerian Artists on YouTube 2022

Hollantex is an Ankara clothing line that specializes in making the best Ankara designs. Click here to check their designs.

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Olayiide Bolaji is a writer at The Scoove Africa whose interests span in music and movies. He is also a freelance A&R personel.

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