Editor’s Pick

AfroFusion Meaning: What does AfroFusion really mean?

AfroFusion Meaning: What does AfroFusion really mean?

What does Afrofusion Mean?

AfroFusion Meaning

Recently, Burna Boy has stated that his style of music is not Afrobeats but Afro-fusion, and one may wonder what the difference is between both. Well, here is what Afrofusion means.

 

What does Afrofusion Mean?

AfroFusion Meaning

AfroFusion is a genre of African music that describes a fusion of sounds from different genres of music in and outside of Africa. This is based on pop, juju, Amapiano Highlife and Fuji. The combination of these Genres make up Afrofusion.

 

Afrobeats and Afrofusion: The Difference

Afrofusion

Meanwhile, Afrofusion meaning implies that it is different entirely from Afrobeats. Afrobeats is more a sound while Afrofusion is a genre

Majorly, Afrobeat is the style of music that Fela did and introduced in Nigeria.

Because Nigerians sampled his sound mostly, it was majorly said that all the sound that came from Africa was called “Afrobeats”.

Now, the “S” at the end is meant to be a representation of different sounds under the Afrobeat umbrella.

That way, it would be easier to categorize African sounds and music under Afrobeats.

However, no sooner than African artists began to realize that not all their sounds were absolutely gotten from Fela, they decided to describe their own sound based on the genre.

This is why there is Afropop, which is a genre of African music that samples contemporary music. Singers like Simi are more Afropop than Afrobeats.

Most Streamed Nigerian Artists on Audiomack {June 2022}

All Nigerian Music is not Afrobeats

Nigerian Artist Rema has tagged his sound “Afro Rave” because it has more to do with “Feel Good” music and not the huge responsibility that the Afrobeats sound carries in meaning, nature and Genre.

Burna Boy Afrofusion

 

Other genres of music that exist in Africa are Juju, Highlife, Amapiano, etc.

Artists like Flavor and Phyno are more highlife singers than they are Afrobeats, Highlife takes a lot from the Igbo culture, and this is highly existent in their music.

In Fact artists like Wizkid and Davido are more Afropop, Afrofusion and RNB than they are Afrobeats.

Therefore, while Afrobeats is more of the dominating genre in the African music industry, especially in Nigeria, it is not the only genre nor is it the umbrella genre of music in Africa. It is the major Genre, but definitely not the only one.

Infact, In Nigeria, what Artists do more is Afrofusion than Afrobeats.

If AfroFusion Meaning is meant to connote a fusion of sounds, then it includes different sounds (not necessarily from Africa alone) into their music while retaining the original African sound.

Therefore, Afrofusion meaning brings into light that all Nigerian music, or African music is not Afrobeats

Tag: Afrofusion meaning

Go to Home

Burna Boy “Last Last” lyrics meaning {Explained}

Most Streamed Nigerian Artists on YouTube 2022

History of Afrobeats 

Afrobeats (with the s) is commonly conflated with and referred to as Afrobeat (without the s), however, these are two distinct and different sounds and are not the same.

Afrobeat is a genre that developed in the 1960s and 1970s, taking influences from Fuji music and Highlife, mixed in with American jazz and funk.

what does Afrofusion mean

Characteristics of Afrobeat include big bands, long instrumental solos, and complex jazzy rhythms.

The name was coined by Nigerian afrobeat pioneer Fela Kuti.

This is in contrast to the afrobeats sound, pioneered in the 2000s and 2010s.

While afrobeats takes on influences from Afrobeat, it is a diverse fusion of various different genres such as British house music, hiplife, hip hop, dancehall, soca, Jùjú music, highlife, R&B, Ndombolo, Naija beats, Azonto, and Palm-wine music.

Unlike Afrobeat, which is a clearly defined genre, afrobeats is more of an overarching term for contemporary West African pop music.

The term was created in order to package these various sounds into a more easily accessible label, which were unfamiliar to the UK listeners where the term was first coined.

Another, more subtle contrast between the two sounds, is that while Fela Kuti used his music to discuss and criticise contemporary politics, afrobeats typically avoids such topics, thereby making it less politically charged than afrobeat.

Yeni Kuti, daughter of Fela Kuti, expressed distaste for the name ‘afrobeats’ and instead preferred if people referred to it as “Nigerian Pop”, “Naija Afropop”, or “Nigerian Afropop”.

Music critic Osagie Alonge criticised the pluralisation of ‘afrobeat’.

Sam Onyemelukwe of Trace Nigeria, a television show, however noted that he liked ‘afrobeats’, noting that it acknowledges the foundation set by afrobeat while also recognising that it’s a different and unique sound.

Nigerian artist Burna Boy has stated that he does not want his music referred to as afrobeats.

However, most of these monikers, including afrobeats, have been criticised for using the ‘afro’ prefix, presenting Africa as a monolithic entity, rather than one with diverse cultures and sounds

Fela Kuti and his longtime partner, drummer Tony Allen, are credited for laying the groundwork for what would become afrobeats.

Afrofusion meaning

Afrobeat was developed in the late 1960s led by Fela Kuti who, with drummer Tony Allen, experimented with different contemporary music of the time.

Afrobeat is also influenced by Highlife, which began in Ghana in the early 1920s.

During that time, Ghanaian musicians incorporated foreign influences like the foxtrot and calypso with Ghanaian rhythms such as osibisaba (Fante).

Yoruba vocal traditions, rhythm, and instruments are incorporated.

Highlife was associated with the local African aristocracy during the colonial period and was played by numerous bands including the Jazz Kings, Cape Coast Sugar Babies, and Accra Orchestra along the country’s coast.

This was the music Fela Kuti and Tony Allen played and listened to when they were young

 

 

 

Posted by Olayiide Bolaji in Editor's Pick, Music, 0 comments
The Importance of A&R in Nigeria and why Nigerian Artists really need it.

The Importance of A&R in Nigeria and why Nigerian Artists really need it.

The importance of A&R in Nigeria and why Nigerian Artists really need it.

 

The Nigerian music industry is no longer what it used to be. Nigerian songs are making waves in international countries and even charting on Billboard Hot 100 with instances of “Love Nwantiti” that spent more than 30 weeks on the chart, as well as Fireboy DML’s Peru.

The argument remains that our music is becoming global music and the world is making a transitioning to making African music a centerpiece of the music that thrives in the world.

It is based on this that the need for A&R urgently rings in the Nigerian music industry so as to improve the quality of songs made and help the artist evolve in accordance with their craft.

A&R in Nigeria is not as distinguishable as it is in countries like the U.S and the reason for this is not far-fetched.

Most times, the producer does this job and once he arranges and mixes the track, it is assumed that a perfect song has been birthed, but apparently, the case is definitely not so. Here is why.

 

Song Arrangement

Nigerian Artists erroneously believe that this is the work of the producer. However, Song arrangement is the work of an A&R and it borders on determining if every beat, every lyric and every pause on the song is at the right place, has the right pace or should even be on the song.

So many times, you listen to a song and you are like “why is that beat there? Or why is that percussion coming in so late?

Are the beats at the end of the song really necessary? Why did this artiste start the song and not another artist?

A&R in Nigeria

The answer is simply that the artiste does not know that some things are wrong with the song because they believe they just made a “banger” as Nigerian artists love to call their hit songs.

After spending hours, and sometimes days recording a song, or even an album, artists think they are down with their job and that they have done a really good one in fact.

Some even take on the role of A&R themselves and attach the years of experience they have singing to the fact that they just made a perfect song.

Don’t get me wrong, the natural musical abundance of talent of such artist is unquestionable, but their determination of what makes a perfect record is.

The fact that you are a medical doctor does not mean you are qualified to teach medicine unless you become a professor in the field.

This does not also mean you don’t know the rudiments, but you just don’t have the expertise, and this is where the role of an A&R comes in.

 

Lyricism

Kudos to Nigerian singers, some of them are actually very good songwriters. You have people like Simi, Adekunle Gold, Johnny Drille, Wurld, and Kizz Daniel. These are really good songwriters.

You can’t listen to their songs and not feel the lyricism appeal to you. But such is not the case for most of other Nigerian singers.

a and r personnel in Nigeria

As a singer in Nigeria, the belief is that you have to compulsorily and solely write your songs yourself or else people won’t believe that your stuff is original.

This is as untrue as it is ignorant. Rihanna’s “Diamonds” was majorly written by Sia. Someone else co-wrote “Formation” with Beyoncé.

The list is endless. The point remains that songwriting should not be done solely by Nigerian artists if there are instances where they can be assisted by other songwriters who are not necessarily singers.

This does not in any way take away from their craft.

Sometimes, you listen to Nigerian songs and you are like “What exactly is this verse about and why did the singer put it there?”

Another can be in form of a diversion within a song that does not even qualify as a bridge because it breaks the song theme into something else entirely. An A&R identifies all this perfectly.

 

Album track sequencing

For the love of Christ, if Nigerian artists don’t hire A&R executives for any other thing, it should be for this.

I have listened to so many Nigerian album and the song that begins the album- “The Album Opener” does not set the stage for the album or open the album well.

There are some times that you get to track 4 and you are already bored because the good songs are at the end of the album. Or you get to track 6 and the album is beginning to lose its power because the good songs have come first.

There are some songs that shouldn’t even have made the album but they did because they were recorded for the album.

 

Music Videos

There are only few artists that make very good music videos in Nigeria- Burna Boy and Davido, Yemi Alade. Good instances are “Wonderful” (Burna Boy), “If” (Davido), “Assurance” (Davido), “The Best” (Davido), “Shekere” (Yemi Alade), “Africa (Yemi Alade, “Oh my Gosh” (Yemi Alade) and “Ye” (Burna Boy).

Other Nigerian artists try their best, but the music video does not really do justice to the song in question.

I know, you probably may be thinking that this is definitely the job of the music video director. Partially, but not entirely.

A music video director can only provide a partial creative direction, and probably a script for the singer. It is the main job of the A&R to get creative with the video alongside the wishes of the singer

Examine the recently released “Buga” video. The video screams the absence of an A&R to put better co-ordination and creativity to it.

 

 

Stage Performance

Stage performance is not Nigerian artists’ greatest suit and it is disappointing. If you want to have a good time at a show, The Felas put together a good show.

is there a and r in Nigeria

Yemi Alade does really well on stage too because she is a dancer.

Burna Boy tries his best to keep on the energy. But we have to admit, for other artists, that the jumping and standing in a single place needs to be reduced.

The power of an artiste to take on a stage and give people a memorable experience is what makes them relevant on stage. When you leave, people don’t remember what it feels like with you.

Sure, your vocals can be serving, but they want to feel alive when you are singing, and Nigerian artists don’t seem to really pay attention to this as long as they get paid.

 

Go to Home

The Best Stage Performers in Nigeria 2022 {Ranked}

Most Streamed Nigerian Artists on YouTube 2022

 

 

Posted by Olayiide Bolaji in A&R, Editor's Pick, Music, 0 comments