A&R IN Nigeria- TSA offers A&R services

A&R IN Nigeria- TSA offers A&R services

A&R in Nigeria: The Scoove Africa offers the best A&R services

The Nigerian Music Industry is not becoming a massive industry. It is now a massive industry. And with the massive changes it is going through, with addition of new songs and emerging talents, it is important to establish the role of A&R in Nigeria right now.


What does A and R mean?

A&R means Artiste and Repertoire which means “Artiste and skills”.

Majorly, the role of an A and R personnel is to source music talents, manage the promotion of their songs and be thoroughly involved in the recording process of any song or album by the artists they take on.

That, is the job description if an A and R.


A&R personnel in Nigeria

  • Bizzle Osikoya
  • Olayiide Bolaji
  • Oladimeji Maforikan
  • Godwin Tom
  • Asa Asika
  • Adesope Olajide
  • Osagie.o
  • Chin Okeke
  • Muyiwa Awoniyi
  • Kimani Moore
  • Tega Oghenejobo

A&R is not as popular in Nigeria because fitting their job descriptions in the Nigerian music industry, alongside Music Producers and Song engineers, may be a little confusing.

But there is nothing confusing about it.

The best platforms to promote your music for free and still get paid


Our A&R services

Our A&R services includes artist management, track sequencing of Albums, and for upcoming artists; getting them the traction and visibility they need in the music scene.


Why The Scoove Africa offers the Best A and R service in Nigeria



A hit song could be a good song, but a good song, may not be a hit song.

The Scoove Africa is positioned to offer A and R services in Nigeria because not only do we have the experience, we know the “tricks of the game”.

Apparently, one of the top A&R personnel in Nigeria- Olayiide Bolaji, works with us and he has worked with a number of artists on their songs and albums.

The Scoove Africa knows about music and knows what the best song sounds like. Here is the proof:


Music Reviews

As long as there are new song releases every day; both in Nigeria and Abroad, The Scoove Africa is committed to doing reviews of those song releases and Albums or Extended Plays (Eps) as the case may be.

Our reviews are a way of showcasing our A and R capability. We indicate what makes a song good; what could be done to have made the song better, and what differentiates a hit song from a good song. A hit song could be a good song, but a good song, may not be a hit song.

With the A and R services we offer in Nigeria, we clearly signal how to make a song the best record and gain people’s attention to it.

This is why, at the end of our reviews, we give a rating of the song/Album.

(You can check out our Song and Album Reviews here)

We focus these ratings on Relatability, Delivery, Replay Value, Mixing and Production, and Lyricism.

These five criteria, are what listeners are looking for even though they don’t know it.

On relatability, through our A and R services, we make you understand why and how a song resonates with listeners more.

People tend to listen to songs that resonates with them and the kind of mood they experience at the given time.

a&r service


There is a reason you want to play Sia’s “Unstoppable’ so you could feel powerful, and it is the same reason you want to listen to Alicia Key’s “Girl on Fire” or Beyoncé’s Formation.

The point is that the A and R services we offer explore this part of relatability and shows you how to connect with your target audience.

If you wish to write a song that will connect to women more, because you want them to be your target audience, the lyrics would be different, as well as the vibe on the song.

Furthermore, our A&R services in Nigeria include paying attention to lyricism.

We just cannot shelve that. Lyricism and Relatability go hand in hand.

The kind of lyrics you have on your song will either attract or expel listeners to your song.

It attracts a certain kind of audience. For example, recently, Budding Afro Fusion Singer- Omah Lay, released a song titled “Attention” with Justin Bieber.

The song did not seem to prove its mettle in the Nigerian space because the lyrics and relatability did not reconcile with our culture.

It was about loneliness, depression and love.

These are core and worldwide topics, but Nigerians didn’t resonate with the song or its lyrics as much as they could have.

In our review, we indicated that the song is a good song, but it will translate internationally.

True to our predictions, the song translated internationally but not completely in the Nigerian space.

This is where our A and R services come in, we tell you what resonates, why and what kind of lyrics you should have on your song with your target audience.

This does not in any way mean that our A&R services will affect your creativity.

That is the whole point. We do not want to tamper with your creativity but to make sure that you are absolutely guided in the process of creation.

As creatives, we ourselves understand that creating our art without interruption or judgment is the best thing, but in our innocent motives to share our art with the world, we notice that it is not getting the kind of traction we want, and this is The Scoove Africa’s A&R services come in.

The Scoove Africa offers one of the leading A&R services in Nigeria because we know that, in terms of lyrics in Nigeria, the hit songs do not have the best lyrics, they only have the most memorable ones.

Here are instances. Examine the biggest 2022 Nigerian hit- “Finesse” by Pheelz featuring BNXN.

The song is not the best song of 2022, neither does it have the best lyrics, but it has the most catchy and memorable ones:

Ah…finesse, if I broke na my business”


Our A and R services improves the replay value of your song/Album

By the time we put the expertise of our A&R service on your song/Album, it will be a fine meal ready to be consumed by the world- not even only your listeners this time.

With The Scoove Africa’s A and R service in Nigeria, we can tell you that music transcends race, culture and language. For example, look at the biggest Afro beats song of the decade: “Love Nwantinti”.

It is a song written and performed by a Nigerian Artiste- Ckay. The song was also written in English and Igbo language, but not only did it chart on Billboard but on the chart of many international countries.

It also has one of the highest TikTok impressions for a song- over 15 billion views.

It didn’t matter that the song was written by a Nigerian. What mattered was that the song was well done, relatable and fine to listen to the ears.


Mixing and Production

a&r service in nigeria

Still on our A and R services in Nigeria, we believe Mixing and Production is one of the most important things you do not want to get wrong when making a record.

Think of it this way, you already built the “house” of your song with your delivery, lyrics, relatability and replay value.

Mixing and Production is the roof because it is what makes all your efforts lay on the beats and deliver a packaged euphoria of sound to the listeners.

Also, our A and R services in Nigeria ensures that you deliver your songs passionately. One thing that matters is what kind of energy you have on your song.

The energy you have on your song transfers to your listeners and it can either spur them or turn them off.

The kind of delivery you have on your song will be determined by the song theme. But whatever the song theme, your delivery should be nothing short of passionate.

It should never be passive, because if it is, even the most unobservant listener will notice that. The Scoove Africa’s A&R service highlights this.

There are songs with good lyrics and delivery but poor mixing and production.

When you listen to these songs, you don’t think of the good lyrics and passionate delivery, you get turned off by the poor beats and inappropriate mix.

So yes, our A&R services ensures that the mixing and production of your record is on point.



Is there A and R in Nigeria?

Yes, The Scoove Africa offers one of the best A&R service in Nigeria to artists with reference to song and album review, screening and record adjustments. To get their professional advice on your song/Album, you can contact them through thescooveafrica@gmail.com

You can also send them a direct message on Instagram.


Do you offer A and R service in Nigeria alone?

No, we offer A&R service to any artiste who needs it regardless of country or race. We only make reference to Nigeria so much because our company is based in Nigeria.


How do you offer A and R services?

We offer our A&R services by telling you what needs to be done and what you already did on your song.

We tell you how to make the perfect record and how to make a hit song.

This we do by allowing our A&R personnel offer their professional techniques. To get our A&R services, you will need to contact us.


How do I contact you for your A and R services?

To contact us for A and R, you can send a mail to thescooveafica@gmail.com to indicate your interest.  You can also send us a direct message on Instagram here.


Who do you offer A and R services to?

The Scoove Africa offers A and R services to upcoming artistes, renowned artists and record labels.


Is there A and R in Nigeria?

Yes, there is. The Scoove Africa offers the best A and R services to upcoming artists, independent artists, renowned artists as well as record labels.

Have questions? Contact us.

Go to Home

Posted by The Scoove Africa in A&R, Music, 0 comments
The Importance of A&R in Nigeria and why Nigerian Artists really need it.

The Importance of A&R in Nigeria and why Nigerian Artists really need it.

The importance of A&R in Nigeria and why Nigerian Artists really need it.


The Nigerian music industry is no longer what it used to be. Nigerian songs are making waves in international countries and even charting on Billboard Hot 100 with instances of “Love Nwantiti” that spent more than 30 weeks on the chart, as well as Fireboy DML’s Peru.

The argument remains that our music is becoming global music and the world is making a transitioning to making African music a centerpiece of the music that thrives in the world.

It is based on this that the need for A&R urgently rings in the Nigerian music industry so as to improve the quality of songs made and help the artist evolve in accordance with their craft.

A&R in Nigeria is not as distinguishable as it is in countries like the U.S and the reason for this is not far-fetched.

Most times, the producer does this job and once he arranges and mixes the track, it is assumed that a perfect song has been birthed, but apparently, the case is definitely not so. Here is why.


Song Arrangement

Nigerian Artists erroneously believe that this is the work of the producer. However, Song arrangement is the work of an A&R and it borders on determining if every beat, every lyric and every pause on the song is at the right place, has the right pace or should even be on the song.

So many times, you listen to a song and you are like “why is that beat there? Or why is that percussion coming in so late?

Are the beats at the end of the song really necessary? Why did this artiste start the song and not another artist?

A&R in Nigeria

The answer is simply that the artiste does not know that some things are wrong with the song because they believe they just made a “banger” as Nigerian artists love to call their hit songs.

After spending hours, and sometimes days recording a song, or even an album, artists think they are down with their job and that they have done a really good one in fact.

Some even take on the role of A&R themselves and attach the years of experience they have singing to the fact that they just made a perfect song.

Don’t get me wrong, the natural musical abundance of talent of such artist is unquestionable, but their determination of what makes a perfect record is.

The fact that you are a medical doctor does not mean you are qualified to teach medicine unless you become a professor in the field.

This does not also mean you don’t know the rudiments, but you just don’t have the expertise, and this is where the role of an A&R comes in.



Kudos to Nigerian singers, some of them are actually very good songwriters. You have people like Simi, Adekunle Gold, Johnny Drille, Wurld, and Kizz Daniel. These are really good songwriters.

You can’t listen to their songs and not feel the lyricism appeal to you. But such is not the case for most of other Nigerian singers.

a and r personnel in Nigeria

As a singer in Nigeria, the belief is that you have to compulsorily and solely write your songs yourself or else people won’t believe that your stuff is original.

This is as untrue as it is ignorant. Rihanna’s “Diamonds” was majorly written by Sia. Someone else co-wrote “Formation” with Beyoncé.

The list is endless. The point remains that songwriting should not be done solely by Nigerian artists if there are instances where they can be assisted by other songwriters who are not necessarily singers.

This does not in any way take away from their craft.

Sometimes, you listen to Nigerian songs and you are like “What exactly is this verse about and why did the singer put it there?”

Another can be in form of a diversion within a song that does not even qualify as a bridge because it breaks the song theme into something else entirely. An A&R identifies all this perfectly.


Album track sequencing

For the love of Christ, if Nigerian artists don’t hire A&R executives for any other thing, it should be for this.

I have listened to so many Nigerian album and the song that begins the album- “The Album Opener” does not set the stage for the album or open the album well.

There are some times that you get to track 4 and you are already bored because the good songs are at the end of the album. Or you get to track 6 and the album is beginning to lose its power because the good songs have come first.

There are some songs that shouldn’t even have made the album but they did because they were recorded for the album.


Music Videos

There are only few artists that make very good music videos in Nigeria- Burna Boy and Davido, Yemi Alade. Good instances are “Wonderful” (Burna Boy), “If” (Davido), “Assurance” (Davido), “The Best” (Davido), “Shekere” (Yemi Alade), “Africa (Yemi Alade, “Oh my Gosh” (Yemi Alade) and “Ye” (Burna Boy).

Other Nigerian artists try their best, but the music video does not really do justice to the song in question.

I know, you probably may be thinking that this is definitely the job of the music video director. Partially, but not entirely.

A music video director can only provide a partial creative direction, and probably a script for the singer. It is the main job of the A&R to get creative with the video alongside the wishes of the singer

Examine the recently released “Buga” video. The video screams the absence of an A&R to put better co-ordination and creativity to it.



Stage Performance

Stage performance is not Nigerian artists’ greatest suit and it is disappointing. If you want to have a good time at a show, The Felas put together a good show.

is there a and r in Nigeria

Yemi Alade does really well on stage too because she is a dancer.

Burna Boy tries his best to keep on the energy. But we have to admit, for other artists, that the jumping and standing in a single place needs to be reduced.

The power of an artiste to take on a stage and give people a memorable experience is what makes them relevant on stage. When you leave, people don’t remember what it feels like with you.

Sure, your vocals can be serving, but they want to feel alive when you are singing, and Nigerian artists don’t seem to really pay attention to this as long as they get paid.


Go to Home

The Best Stage Performers in Nigeria 2022 {Ranked}

Most Streamed Nigerian Artists on YouTube 2022



Posted by The Scoove Lyrics in A&R, Editor's Pick, Music, 0 comments