Mavin Records A&R Staff & Contact

Founded in 2012 by the legendary Don Jazzy,  Mavin Records, supported by its dynamic, Mavin A&R staff and contact network, quickly emerged as one of the most influential forces in the African music industry. Born from the ashes of Mo’ Hits Records, Mavin’s vision was bold—to reshape the Nigerian music scene by discovering and developing fresh talent that would define the future of Afrobeats.

 

In a short span, Mavin Records rose to prominence, not just as a label, but as a cultural institution, launching the careers of some of Africa’s biggest stars, including Rema, Ayra Starr, Ladipoe, and Johnny Drille.

 

Mavin Records success cannot be attributed to just one factor, but rather to the dynamic synergy between its strategic artist development and its deeply involved A&R (Artist and Repertoire) team. The label’s A&R staff is essential to its continued growth, ensuring that each artist not only develops a unique sound but also has the strategic support to succeed commercially.

 

This expert team plays a central role in scouting new talent, managing their artistic development, and ensuring that their music resonates both with local and global audiences.

 

The label’s ability to seamlessly blend Afrobeats with other global music genres has been key to its success. Its approach to artist development goes beyond just creating hit songs; it’s about curating careers and fostering long-term partnerships.

 

At the core of this is the Mavin A&R team, whose efforts have propelled the label to become an iconic name in the global music industry. Let’s take a closer look at how Mavin’s A&R staff contributes to this unprecedented success.

 

 

Before we dive into the specifics of Mavin Records A&R staff, it’s important to understand what A&R is and why it’s so vital to a music label’s success. In simple terms, A&R stands for Artist and Repertoire. It’s the department within a music label that is responsible for discovering new talent, guiding artists through their career journey, and overseeing the creative direction of their music.

 

The A&R team plays a crucial role in ensuring that an artist’s work aligns with current music trends, while also cultivating their unique sound.

 

A&R professionals are more than just talent scouts; they’re the bridge between the artist and the label. They provide crucial input on songwriting, song selection, production, and even the image and branding of an artist. Essentially, they help an artist create music that not only showcases their individuality but also has commercial appeal.

 

A&R specialists are also responsible for fostering the relationship between the artist and the record label. They collaborate closely with producers, songwriters, and other key industry figures to ensure that every project is executed seamlessly.

 

In today’s competitive music landscape, A&R has become more than just a managerial role—it’s about strategically positioning artists for long-term success in an ever-evolving industry.

 

 

Mavin’s success story cannot be written without giving credit to its A&R team, who are deeply embedded in the label’s operations and strategies. Their job is to discover emerging talents, nurture them through their creative processes, and ultimately help them become stars. Here’s a closer look at some of the key members driving Mavin Records A&R efforts:

 

At the top of the Mavin A&R structure is Don Jazzy himself, the founder and CEO of the label. With a career spanning over two decades, Don Jazzy’s involvement in A&R is nothing short of monumental. His influence is felt throughout the label, from scouting new artists to guiding their musical direction. Don Jazzy has an uncanny ability to identify raw, untapped talent and transform them into superstars.

 

His exceptional ear for music and his deep understanding of the music industry have helped shape Mavin into a powerhouse that continues to produce chart-topping hits.

 

Don Jazzy’s hands-on approach ensures that Mavin’s artists are given the best opportunities to succeed. From the very beginning, he works closely with each artist to craft their sound, select the right producers, and fine-tune their artistic identity.

 

His leadership, combined with his knowledge of both the creative and business sides of the industry, makes him an invaluable figure at Mavin Records.

 

Another key player in Mavin’s A&R operations is Rima Tahini, the Director of A&R. Rima has been instrumental in identifying and developing new talent, especially in a rapidly evolving industry like Afrobeats. She has a keen eye for emerging artists and a deep understanding of market trends, which allows her to effectively guide artists in crafting music that resonates with today’s global audience.

 

Also, As the Director of A&R, Rima ensures that Mavin’s artists remain ahead of the curve musically and creatively. She plays a central role in selecting songs, pairing artists with producers, and ensuring that each project aligns with the label’s strategic vision.

 

Furthermore, through her guidance, artists like Ayra Starr, Ladipoe, and Crayon have been able to fine-tune their sound, leading to a string of successful singles and albums that have dominated charts across Africa and beyond.

 

Rima’s expertise goes beyond just talent discovery; she is deeply involved in the creative process, helping artists refine their music and brand. Her ability to navigate the complexities of the music industry has made her a key figure in Mavin’s A&R team.

You can get in touch with Rima via:

 

 

 

Although, Tega Oghenejobo  carries the title of Chief Operating Officer (COO) at Mavin Records, his impact reaches far beyond routine operational management. He plays a critical role in shaping Mavin’s A&R strategy, with a strong focus on the commercial aspects of artist development.

 

Tega actively leverages his expertise in music marketing, distribution, and branding to maximize the reach and influence of Mavin’s artists, ensuring their music resonates with a broad and diverse audience.

 

Furthermore, Tega’s sharp focus on business strategy empowers Mavin Records to expertly navigate the ever-shifting landscape of the music industry. He seamlessly aligns the label’s creative endeavors with strategic commercial goals, ensuring each project not only reflects artistic integrity but also drives commercial success.

 

Also,  exceptional ability to balance creative vision with business acumen has been instrumental in transforming Mavin’s roster of artists into household names across the continent and beyond.

 

Collectively, Don Jazzy, Rima Tahini, and Tega Oghenejobo form the dynamic core of Mavin Records A&R team, collaborating closely to identify emerging talent, craft innovative concepts, and meticulously guide the execution of each artist’s unique vision.

 

Their combined skills and industry insights ensure that Mavin Records not only continues to dominate the African music scene but also makes significant strides on the global stage, consistently setting new standards for excellence and innovation in the music industry.

 

Tega can also be reached through:

 

As the African music industry continues to evolve, Mavin Records’ A&R team is positioning the label for even greater success. Their ability to scout, develop, and nurture emerging artists ensures that Mavin will continue to play a leading role in shaping the future of African music.

 

Since its inception, Mavin Records has driven innovation in the African music scene, consistently leading the charge with groundbreaking strategies. The label thrives on its proactive approach to artist development, seamlessly blending creative freedom with a clear strategic vision.

 

Mavin Records pushes boundaries by merging Afrobeats with global sounds, crafting a distinct musical style that captivates diverse audiences worldwide.

 

Mavin’s relentless commitment to nurturing talent fuels its success. The label goes beyond merely signing artists—it builds careers. This hands-on approach to developing artists, spearheaded by the expertise of the Mavin A&R team, transforms raw potential into long-term industry stardom, establishing Mavin as one of the most esteemed labels in Africa.

 

With an impressive roster that includes major names like Rema, Ayra Starr, and Johnny Drille, Mavin Records continuously raises the industry bar for excellence.

 

The collective efforts of the A&R team ensure that these artists not only achieve commercial success but also retain their artistic integrity, positioning Mavin Records as a powerful force in the music world.

In conclusion, Mavin Records has firmly positioned itself as a dominant force in the African music industry, driven by the dynamic expertise and visionary leadership of its A&R team. Leveraging Don Jazzy’s sharp talent-spotting skills, Rima Tahini’s strategic foresight, and Tega Oghenejobo’s business savvy, the label has cultivated an environment where artists not only flourish creatively but also achieve commercial success.

 

The Mavin A&R staff plays a crucial role in shaping the careers of Africa’s most promising stars, providing consistent support throughout every phase of their artistic journey. As the music landscape evolves, Mavin’s innovative approach to artist development continues to set the benchmark, solidifying its influence across Africa and beyond.

 

Finally, by relentlessly discovering fresh talent and nurturing established artists, the Mavin Records A&R team is strategically positioned to stay at the cutting edge of the music industry for years to come, ensuring a lasting legacy of excellence and innovation.