Ayra Starr is not the next IT girl, she is the new IT girl of the African Music Industry
Sensational Nigerian Singer- Ayra Starr is definitely the star of the moment as the music video for her hit song-Rush, just hit 100 million views on YouTube. Infact, she just broke a new record with it.
Rush Hits 100 Million Views on YouTube
Ayra Starr’s Rush music video hit 100 million views on YouTube on Sunday, February 26, 2023. This made it her first music video to achieve this feat. It appears Ayra Starr broke and set some new records with her new feat.
What New records did Ayra Starr set with Rush?
With Rush hitting 100 Million Views, Ayra Starr became the Youngest Female African Artist to hit 100 Million views on YouTube on a single video. The singer is currently 20 years old.
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What new record did Ayra Starr break with Rush?
With Rush hitting 100 Million views on YouTube, Ayra Starr broke Chidinma and Yemi Alade’s Record to become the African female music video to reach 100 million views in 5 months. Yemi Alade’s Johnny hit 100 million after 4 years it was published. Chidinma’s “Fallen for you” also took years to reach 100 Million.
Ayra Starr is showing she is a force to reckon with by breaking and setting these records. It is estimated that the music video for Rush may hit 150 million this year and may become the most watched Female Afrobeats music video, surpassing Yemi Alade’s Johnny.
Rush also made Ayra Starr the only Nigerian Female Artist to have charted a solo song on Official UK Singles Chart, with the song peaking at Number 36 and charting in territories such as Canada, Ireland, Switzerland and more.
When she made her debut in 2020, the singer debuted on Billboard next big sound
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Ayra Starr “Rush” {E dey Rush} Lyrics Meaning Explained
Profile
Oyinkansola Sarah Aderibigbe (born 14 June 2002), known professionally as Ayra Starr, is a Nigerian singer.
Born in Cotonou, Benin, Ayra Starr began a fashion career at the age of 16 with Quove Model Management before deciding to pursue music.
Having been raised in a music-loving family, her interest in singing comes mostly from her family. At the age of 10, she sang in a high school choir and began writing songs with her brother.
She attended Les Cours Sonou University and received a BA degree in international relations and political science.
During her college years, she was often bullied by her classmates because of her age and appearance. To counter the feelings she experienced from being taunted, Ayra Starr turned to music. “I would listen to Nicki Minaj on my way to school, and I’d feel like the second Nicki Minaj.
Ayra Starr’s mother was very supportive of her musical ambitions, and always encouraged her to pursue a singing career.
After covering several songs by popular artists on Instagram, she posted her first original song on her page in December 2019.
This brought her to the attention of record executive Don Jazzy, and led to her signing to Mavin Records.
In early 2021, Ayra Starr achieved mainstream recognition with her eponymous debut extended play and its hit track “Away” which spent two consecutive weeks at number four on Nigeria’s TurnTable Top 50 and went to number 17 on Top Triller Global, paving the way for the release of her first full-length studio album, 19 & Dangerous in August 2021.
Categorized mainly as Afropop and R&B, the album has been met with favorable critical reception.
It spawned two top forty hits in Nigeria.
The lead single “Bloody Samaritan” peaked atop the Top 50 chart, becoming the first solo song by a female artist to reach the number-one position. Starr debuted on Pandora Predictions chart, and on 28 August 2021, she ranked number two on Billboard’s Next Big Sound
With the release of her debut eponymous EP, some critics felt that her vocal technique bore a striking resemblance to Tems’ musical style. In an interview with Cool FM, Ayra Starr spoke about comparisons to Tems:
“I’m a young artist and Tems is an amazing musician, for people to compare me to such an amazing musician, it’s a compliment and I’m honoured.”
Motolani Alake, in his review of the EP for Pulse wrote that “Ayra Starr isn’t exactly a replica of Tems, but when she manipulates her vocals to stress the final syllable on words, sentences and cadences by flexing her octaves, she definitely sounds like Tems.”
Alake also opined that both artists are different and that “Tems can be more alternative while Starr is more Nigerian and more Afropop with more lamba in her soul
Although musically diverse, Ayra Starr’s sound has predominantly been categorized as Afropop and R&B. Her voice has been described in the media as “silky”, “cozy”, “delicate”, “sturdy”, “arresting” and “soulful”, with music critics noting the dynamic nature of her range and emotional delivery.
Her lyrics are a mixture of English, Pidgin English and Yoruba, often exploring contemporary topics such as love, relationship, empowerment and freedom.