Lifesize Teddy Biography: Meet Mavin’s Latest Signee

Who is Lifesize Teddy? let’s meet Mavin’s Latest signee!

Mavin Records, the biggest music powerhouse in Nigeria, has signed another artist to their roster and it is none other than Lifesize Teddy.

Lifesize Teddy becomes the latest addition after artists like Boy Spyce and Bayanni who were signed within the last two years

 

About Lifesize Teddy: Biography 

Banigo Apiafi Treasure, whose stage name is Lifesize Teddy is a songwriter, poet, singer and rapper. She sings and write raps. She combines both of these genres in her songs. Her lyrics are influenced by the way she uses words as a poet and her raps are smooth and deep.

She started rapping at the age of 12. She grew up in Bonny Island, Rivers State

While unveiling her, Don Jazzy, the CEO of Mavin Records said:

“Unveiling a new artist is a reminder of how an artist have let themselves go through the laid down process of the Mavin academy, the testament of our faith in them and the coming together of our hardwork.

With the power vested in me by the Supreme Mavin Dynasty it’s my pleasure to introduce you to Mavin’s latest signee. Rapper, poet, singer and songwriter Lifesize Teddy. Please follow and welcome Lifesize Teddy”

 

Lifesize Teddy Artistry

Lifesize Teddy is a singer and a rapper. She is also a poet and a songwriter. Lucky Dube, Rihanna, Brenda Fassie are her music influences.

 

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Lifesize Teddy Ep review

“Air” sounds like a well-made track. The song makes us recognise Lifesize Teddy’s vocal difference. She has quite different vocals than we are used to hearing from female artists in Nigeria- and the fact that she is a rapper might have contributed to this.

She has quite the vocal strength. Her vocal dexterity is admirable and the rap she did on “Air” is a decent one. Also, great work on the chorus. Air might not enjoy the most popularity on this EP because of its genre.

“Hypnotic” is that record. It sounds as though Lifesize Teddy took her time to make the song and intended to make it a hit track. Sure, the chorus is catchy and amazing, and infact, it reminds us of Amaarae’s “Sad Girls Luv Money”. The song arrangement and production of this track is overwhelming, but not in a bad way.

 

The way Lifesize Teddy eases into the chorus after the overwhelming verses is commendable. Her rap verse on this track is the most suitable so far on the EP because it matches the song energy. The delivery on this track is also amazing and it’s good that she ended the song with the chorus. Hopefully, the song becomes a favourite among listeners.

While “Hypnotic” sounds like the song that was made to be an intentional hit, “Butterflies” is the song Nigerians will find more relatable and might even become their favourite. It will enjoy a lot of popularity among them, and might even be something for the TikTok kids. It’s obviously not the best song on Lifesize Teddy Ep- because of its corny lyrics, but its simplicity will make it easy to embrace by listeners.

“John Wick” is a cool record, and sounds like that style of music that Lifesize Teddy loves singing and is passionate to sing because her delivery sounds more high on it than it did on “Butterflies”.

While the song does not match the title (although she mentions “John Wick” at the end of the chorus), and yes, we understand the intended correlation. Lifesize Teddy makes an incredible run on this song and the fact that it is a danceable track makes it even more of a bop.

What Lifesize Teddy did on “Prophetic” is applaudable. First, she does not lower down on her delivery and songwriting on this track because it is a “grateful-themed” track that must end a project-like most Nigerian artists do with their albums. Prophecy still contains some deep-though lyricism that makes it even more of a solid EP closer. Kudos to Lifesize Teddy on the closing track.

 

Lifesize Teddy “LFT” EP Review

Mavin might have groomed Lifesize Teddy, but she is possessed with so much talent that training is obviously not the sole reason for. The fact that she is actually a good singer and a smooth rapper makes her the whole package deal. Nigeria hasn’t had a solid female rapper in a while, and Lifesize Teddy will fill that need.

For a debut EP, her project is quite a noteworthy one, with nods on her deep-thought lyrics and vocal arrangement.

 

Rating

Delivery: 1.4/2

Lyricism/Songwriting: 1.3/2

Relatability: 1.5/2

Replay Value: 1.4/2

Mixing and Production: 1.3/2

Total: 6.9/10

 

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About Mavin Records
Michael Collins Ajereh (born 26 November 1982), known professionally as Don Jazzy, is a Nigerian record producer. He is the founder and the CEO of Mavin Records.

Don Jazzy was co-owner of the now-defunct Mo’ Hits Records record label with D’banj

Mavin Records (also known as the Supreme Mavin Dynasty) is a Nigerian music corporation record label founded by record producer and recording artist Don Jazzy on 8 May 2012. The label’s inception came to fruition following the closure of Mo’ Hits Records, a record label owned by the aforementioned producer and D’banj.

The label is home to recording artists such as Korede Bello, Dr SID, D’Prince, Di’Ja, Johnny Drille, Ladipoe, DNA Twins, Rema, Ayra Starr, Magixx, Boy Spyce, Bayanni. It also houses producers such as Jazzy himself, Altims,London and Baby Fresh.

In 2014, DJ Big N became the label’s official disc jockey.

Tiwa Savage, Wande Coal, Reekado Banks and Iyanya were all formerly signed to the label.

On 8 May 2012, the label released its compilation album Solar Plexus.

In January 2019, Mavin Records secured a multi-million dollar investment from Kupanda Holdings, a subsidiary of Kupanda Capital and TPG Growth.

Mavin Records started as a result of D’banj’s departure from Mo’ Hits. Prior to commenting on D’banj’s exit from Mo’ Hits, there were allegations that D’banj signed over Mo’ Hits to Don Jazzy.

In an interview with Sunday Punch, Don Jazzy addressed D’banj’s departure from Mo Hits, saying, “We were working together and all was going on well. It got to a point where I looked at the situation and we both decided that it was not working and we had to move on”. Don Jazzy alluded to being hesitant of a name change.

According to BellaNaija, the term “Mavin” describes someone who is gifted and skilled in any field.

Upon establishing the rebranded record label, Don Jazzy said he sees Mavin Records being the power house of music in Africa in the shortest possible time.

After rebranding Mo’ Hits to Mavin, Don Jazzy signed Nigerian singer Tiwa Savage. Pulse Nigeria reported that Jazzy admires the singer’s work ethic and drive.

Pulse Nigeria also reported that Mavin Records signed producers Aluko “Altims” Timothy and Sunday “BabyFresh” Enejere.

On 7 May 2012, the record label launched its official website and the Mavin league, a social networking site designed to cater to their fans worldwide.

Don Jazzy signed endorsement deals with Samsung and Loya Milk after establishing the label; Tiwa Savage also signed an endorsement deal with Pepsi. Within a year of becoming a revamped brand, the record label released “Take Banana” and “Oma Ga” as singles from its debut compilation album Solar Plexus.

In February 2014, Don Jazzy signed Di’Ja, Reekado Banks and Korede Bello to Mavin Records a week after each other.

On 1 May 2014, Mavin Records released the hit single “Dorobucci” to critical acclaim.

On 25 February 2015, Don Jazzy and Tiwa Savage both signed endorsement deals with Konga.com.

On 31 October 2016, several media outlets in Nigeria reported that Iyanya signed a record deal with Mavin Records. Both Iyanya and Don Jazzy confirmed the report on Instagram.[19] On 28 February 2017, Don Jazzy announced the signings of Johnny Drille, Ladipoe and DNA to Mavin Records.

In March 2019, he also announced the signing of Rema to Mavin.

On 31 May, Mavin unveiled the signing of Crayon.

The next day, the record label released the collaborative single “All is in Order”.

On 21 January 2021, the label unveiled the signing of Ayra Starr an 18-year-old female afropop singer.

In 2004, Don Jazzy collaborated with D’Banj to form Mo’ Hits Records. In the next two years, Don Jazzy produced the albums No Long Thing and Rundown/Funk You Up. Around this time, Don Jazzy developed a recognisable introduction, “It’s Don Jazzy Again!”

On 7 May 2012, Don Jazzy announced a new record label, Mavin Records. He said, “I see Mavin Records being the power house of music in Africa in the shortest possible time.

“On 8 May 2012, he released an album featuring the artists signed to his label.

The songs on the album included: “Amarachi”, “Forever”, “Oma Ga”, “Take Banana and Chocolate”, “YOLO” and the anthem “I’m a MAVIN”. Mavin records signed the vocalist, Tiwa Savage. Don Jazzy built a social network platform called “Marvin League” to complement and market his label.

In 2011, Don Jazzy was employed by Kanye West as a producer at Very Good Beatz. Don Jazzy worked with Jay-Z and Kanye West on the production of Lift Off, featuring Beyoncé on the album Watch The Throne which was released on 8 August 2011.

In March 2012, Don Jazzy and D’Banj confirmed their breakup citing artistic differences.

In 2000, Jazzy’s uncle invited him to play the drums for a local church in London and that was his first visit to London.

Don Jazzy gained employment at McDonald’s as a security guard. He continued his interest in music, associating with Solek, JJC Skillz, Kas, Jesse Jagz, The 419 Squad and D’Banj.

Don Jazzy was born Micheal Collins Ajereh in Umuahia, Abia State, on 26 November 1982, the son of Collins Enebeli Ajereh and Mrs Ajereh. His father is from Isoko in Delta State.

His mother was an Igbo princess from Abia state and his father is a member of the Isoko people.

Ajereh’s family moved to Ajegunle, Lagos, where Don Jazzy was raised.

He was educated at the co-educational high school, Federal Government College Lagos. Don Jazzy found an interest in music early in life and at age 12, began to play the bass guitar and piano.

He also gained knowledge of traditional and percussion instruments. Don Jazzy enrolled in business management and studied at the Ambrose Alli University, Ekpoma, Edo state.