Book Review: David Akinfenwa’s Doing PR on a Minimal Budget

A recent report by Glass House Agency highlights that the most significant challenge in public relations today is not execution but understanding both in terms of what PR truly entails and the immense value it brings to brands.

This insight lays the foundation for The Public Relations Playbook: Doing PR on a Zero or Minimal Budget for Maximum Impact, a much-needed resource that demystifies PR and provides a clear roadmap for businesses and individuals looking to leverage public relations effectively without hefty budgets.

One of the key takeaways from this book is how it challenges common misconceptions about PR.

Many assume that public relations is simply about brand promotion and making headlines, while others believe that effective PR is reserved for big-budget corporations.

This book dismantles these myths, proving that PR is not just about visibility but about crafting impactful narratives, building audience trust, and maintaining meaningful media relationships, all achievable without a massive financial investment.

Written by an experienced PR professional, David Akinfenwa -who has worked with startups, global brands, and currently leads the foremost creator platform in Africa – Selar’s Public Relations efforts.

The author draws from hands-on experience to present actionable strategies that any business, entrepreneur, or marketer can implement.

From step-by-step guides to drafting newsworthy pitches and leveraging social media for PR to building lasting media connections, the book equips readers with cost-effective tactics that yield real results.

This book also features seasoned, world-class journalists from BBC, Reuters, and Techpoint Africa, sharing insights on what makes a story newsworthy.

The author also provides his curated media list, outlining their focus areas and the kind of stories they considered relevant, saving professionals the stress of researching relevant platforms for their unique stories while also offering angles to approach their pitches effectively.

The book also touched on writing and the strategic distribution of a press release.

Again, this book explored how impactful PR doesn’t require deep pockets—only the right approach.

The reality is that journalists and media outlets need great stories, and businesses that can craft compelling narratives have a real advantage.

The book serves as a playbook in the truest sense, providing step-by-step guidance for anyone looking to enhance their PR efforts with minimal financial investment.

Whether you’re a business owner, a startup founder, or a communications professional, The Public Relations Playbook is an essential read that will help you master PR, gain brand credibility, and create a lasting impact without a big budget.

The book is currently selling on Selar